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CaseStudyWolford


Wolford InStore Audio

 


Wolford AG, based in Bregenz, supports 14 subsidiary companies across the world and distributes its products to around 65 countries via its own boutiques and trading partners. Wolford has positioned itself on the world market as a luxury brand for stockings, ready-to-wear items, underwear and bathing suits and stands for high quality products characterised by timeless elegance and maximum comfort. Beside the visuals, music is a very important factor for a positive shopping experience.


  

 

 

 

Stinova provides the technology for the InStore Audio channel inside the boutiques. Stinova partners with the company s12 GmbH who is located in Munich and is specialized in InStore Audio solutions. In a multilevel process s12 translated the brand values and corporate identity of the Wolford AG into an acoustic brand world. For Wolford S12 compiles elegant and feminine tracks, which help to create a relaxed atmosphere within the boutiques.